Many people think social media is just a sales tool. But with the growing trend in social media, it is much more than selling. Social media is now majorly being used for brand development and customer care. It’s easy to stay in touch with customers and creatively market your products or services with social media.
Though social media fits perfectly into an effective selling campaign, it can be used for much more than that.
Customer Service:
Providing real-time customer service is the new goal of social media. It can serve as a fantastic customer care too as it gives a real glimpse into your customer’s life which adds transparency and humanity that your customers appreciate. Customer solutions provided on social media are generally seen by many and that way there are fewer chances of poor, half-baked responses.
Customer engagement:
Offering a reward, creating contests for people keeps them engaged and increased engagement means increased customer retention. When you’re present on someone’s feed, you’re more likely to influence their next plan or purchase. Try discussion on your page or around a specific post by inviting your followers into the conversation. The topic doesn’t have to be your business or services, but something relevant to your industry that builds an association with your brand.
Product development:
Customer feedback can shed real light on companies’ strengths and shortcomings. Online reviews from your customer can help with the business/product roadmap. Customer will appreciate that their feedback is creating impact. After all, what’s better than making the product as the audience wants.
Networking:
Social media is the best place to build connections too. With social media, it’s easier to engage with other professionals and make highly personal connections that flourish and last. It work as a networking tool. You can also tell a lot from a person’s profile and the content they regularly publish.
It’s easy to see what the future might hold with social media. Be your own time machine – stay up on the latest industry trends and anticipate advances to get a head start. Research what customers are saying about competing brands and let that inform your strategy. Better to learn from another company’s mistakes than make them, and better to celebrate their successes as teaching moments too. If used to its full potential, social media can drive success creatively and at little cost to businesses. To know more about social media contact us today!
