There is a lot of buzz that goes around a podcast, social media marketers can effectively leverage the advantages to including podcast in their strategies. It’s surely the next big thing in 2020, and in the coming years too. Nowadays, when people don’t have time to actually sit and watch advertisements, podcasts can be heard on the go. Millennials are becoming audio-freak and have been listening to audiobooks and podcasts while they are working and in daily commute.
We are living in an era where audio content has become an indispensable part of the way in which people consume content, especially Millennials. You can see these people working in front of their laptops and systems, while earphones plugged in their ears at the same time.
Why podcasts are enticing?
Voice controlled systems like Alexa, Google Assistant, and other ones have become popular and made the access of podcasts much easier. With the help of these devices, Podcasts have become more mainstream. Also, the audio content allows people to multitask. As the world becomes busier, the need for such type of medium increases.
Podcast gives listeners a variety of topic to listen to, be it comedy, love, health, news or business. It keeps the listeners engaged for a long period of time. Example of such an amazing podcast is Red FM Bauaa, in which prank calls are made by RJ Raunac. Podcasts like these are great for binge listening and mood enhancing.
Podcasts can be used in social media marketing just like Gary Vaynerchuk. His podcast is really simple yet effective. The listeners submit their questions on twitter using hashtag #AskGaryVee and he chooses somebody to focus in his episode. Masters of scale is another podcast which delivers useful insights in marketing field and entrepreneurship.
For marketers that are still on the sidelines, podcasting is worth a try. When you are planning your digital marketing strategy, don’t forget to include podcast in it. Plan it rightly and you will have a community of your target audience associated with you. Content is king in today’s world, understand the importance of it and deliver interesting and meaningful content to your target group through podcast. It’s a real winner!
