Your page’s meta title tag serves as a summary for both search engines and website visitors to grasp the content of your page. Additionally, the meta title is used in web browser tabs and is retrieved when a page is shared on social media and other websites.
The difference between someone visiting your website and looking at what your competitors have to offer can be made by your meta title tag.
How long should a meta title be?
Although Google hasn’t provided a formal response, it is advised that your meta title have a character maximum of 60. Be judicious in what you add because this isn’t a lot. An excellent place to start is with your meta title.
People will be able to grasp the purpose of your page even if the search engines abbreviate your tag in this manner. These techniques will let you use less number of characters in your meta title.
Google best practices
Here are some recommendations for writing excellent meta title tags:
1. Create meta title tags that are human-readable
While meta title tags are used by search engines like Google to offer context to queries, you must ensure your title tags are comprehensible. Consider your audience while creating your title tag – how might it make your page’s content more understandable to them?
2. Carefully add essential phrases
Including a primary keyword in your title tag makes sense if you’re using it on a particular page, preferably as soon as the title begins. This can give a search engine user more context regarding your page. However, over-keyword stuff may make it appear spammy.
3. Include your company name in it
Whether or not brands should appear in meta titles is hotly contested. Although there is little room for experimentation, this is excellent for building brand awareness and standing out from competing websites. After all, you want to stand out if there are five other sites with the same page title as yours.
4. Add an actionable CTA
When users visit your page, do you want them to click a link, get in touch with you for more details, or stop by your physical location? Forcing users to click on your website requires including this in the meta title tag. Phrases like ‘learn more’, ‘buy now’, and ‘click here’ are all excellent examples of calls to action.
5. Make it applicable
Your meta title must be consistent with the information on your page. Your bounce rate may rise, and your dwell time may decrease if you use it to entice customers to click on your website, which could negatively affect your SEO rankings.
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