B2B marketers are embracing digital transformation at a slower pace. However, experts are expecting a revolutionary change in 2018. Content, social media, influencer and video marketing are becoming every marketer’s favorite.
Here is the take on the 5 top B2B digital marketing trends to dominate in 2018.
Content Marketing
‘Content marketing is the only marketing left’, says Seth Godin, digital marketing expert. The statement is more than enough to prove, how important content is to B2B and B2C industry.
According to the 2018 B2B Content Marketing Benchmarks, Budgets and Trends, 90% of B2B organizations use content marketing, and 38% of those companies are planning to increase their budget in 2018.
Content marketing is showing its prominence in the field of digital marketing. B2B marketers are embracing the content marketing, but are still struggling with having the right strategy and forming the relevant content. Organizations who have adopted the right strategy of content marketing are seeing a positive impact in form of good ROI, immense traffic to the site, and organic leads.
Marketing Automation
Marketing Automation is making a buzz in the market. These are actually the software’s used to automate marketing actions. Most businesses are using email marketing automation feature. There is a huge potential of this platform which is untouched by the B2B Marketers. One of the benefits of adopting marketing automation is, it will help you overcome the limitation of time.
Social media marketing
B2B marketers are now exploring the full potential of social media. The channels like Facebook and Twitter are among the favorite of SMEs, but now Instagram is taking the lead and they are more actively using it.
LinkedIn is another important social channel to strengthen the social presence. More than 500 million users are active on LinkedIn; it’s going to be one of the favorite among brands.
Programmatic Ads
Programmatic display ads are actually a tough nut to crack, but once used correctly will give positive ROI in B2B marketing. In a recent time frame, organizations are actively thinking and making strategies for programmatic ads.
Account Based Marketing (ABM)
Account based marketing is going to see a drift. Interestingly, start-ups are focusing more on ABM than large businesses. With ABM, B2B marketers can develop clean and targeted strategies customized for key accounts and provide a seamless engagement across different touch points.
SUMMING UP
The current trend is very positive to say that B2B industry has realized the potential of digital marketing and are coming forward to provide more personalized customer experience than ever before.
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