According to a survey 1 in 3 of all Google searches has local purpose. This means users are more likely to explore their local information and this is why businesses giving more priority towards on-site, off-site and local SEO.
In past 3 years it has become much easier to find local businesses, stores or items nearby. Google has introduced a new trend “near me” where user doesn’t have to include its location. For e.g. in Google search “coffee shop near me” and Google will fetch coffee shops in your local area.
Below we have discussed some important Local SEO tips for businesses:
Local info in Meta Title and Description Tags
Meta Title and Description tag is one of the most important HTML elements of a webpage. It tells visitors and crawlers about your page. Remember to include your keyword you are trying to rank for. For example “Affordable Hotels in Indore” (in this title tag keyword and locality is covered)
Remember to keep your title tag between 40-50 characters in length and description upto 160 characters.
Keyword Research
When you are doing keyword research for your local business, remember to add place name and locations in it. For e.g. you are an packers and movers so you should focus on keyword like “packers and movers in Indore” instead of packers and movers.
Take help of Google Keyword Planner to get keyword ideas together with monthly search traffic stats. Keyword research can be time-consuming, but rewarding when done properly.
Optimize your Local Listings
Whether it is Google My Business or Bing Places listing these listings provide important details such as Address, Phone no., website and direction. These listings are free of cost and add value to your local SEO.
Remember to upload your business logo and photos on your local listings. If you don’t have any physical location then you can hide the address.
Structured Data
Structured data or Schema is one another powerful tool you can use to improve your local SEO. Schema codes used to provide search engines with in-depth information about your products, your business, prices, location-based offerings and much more.
Google is rewarding such websites who uses structured data.
