‘A heartbreaking plea & massive turnout in finals’,this was the scene to witness at the 2018 Intercontinental Cup after Indian national football captain, Sunil Chhetri reached out to the audience through his official Twitter account. In his viral video he sincerely urged the citizens of nation to go out and support the men in blue in the stadiums.
The video went viral just within hours on social media. Supporting the plea, the Indian Skipper, Virat Kohli also took to Twitter and made a heartfelt plea to the audience. In his plea he asked the fans look at Sunil Chhetri’s post and make an effort to support football in the country. As an immediate effect, a huge turnout was seen at the stadium when the video went viral.
The truth is, social media has the power and the ability to change the world. Today everyone is constantly connected to each other on sites like Facebook, Twitter, Instagram, and others. Advanced technology and platform design have made it far too simple to share and impart things with our friends and followers, influencing the ideal condition for a ripple effect to impact on all levels of social media with the ideal bit of shareable content.
All it takes is a few shares and the right audience to trigger the sharing in excess across the internet. It’s not that easy to start a viral movement, however when it happens, it can do wonders if it’s powerful enough.
Conclusion
The true power of social media can never be underestimated and can impact many individuals and businesses instantly. It influences everything from trends to people’s opinions and views and can have a huge positive impact, we just need to use it for the right reasons.
