You are competitive enough but being on the first page needs strategy and efforts
Do you wonder why the ranking of your website is not getting improved despite creating a lot of content? Is your SEO team working on creating backlinks, still ranking is not improving? Are you using all the relevant keywords and still there is a mismatch in the relevance score with the competitors?
It’s time to re-work on the strategy. Search engines are evolving day in and day out. Thousands of websites are being created worldwide on the same topic that you are focussing on. Millions of blogs and news articles are being published and flooding search engines. Thus, it shows that content is king but the strategy is a queen that will drive the whole game in a futuristic direction.
Create, collaborate and conquer the ranking game of search engines
Create a lot of relevant content, collaborate with the right platforms for backlinks and own the authority in the subject that you focus on. This is how you can be in a ranking game.
Why i-engage for content generation
- SEO is a team work and not an individual’s task. At i-engage, we have a team of experts to create a strategy, work on content creation and execute the listings and postings for achieving the best results.
- SEO needs consumer behavior understanding as it is majorly a content work. i-engage is having years of experience and mentors from advertising background and thus, consumer behavior understanding is our forte.
- For high-quality backlinks, connections are needed to encourage people manually to link to the website. Our parent company is over 40-year-old traditional advertising company and thus, back us with great connections with the press and media professionals which can be a good resource for creating backlinks.
Organic SEO for businesses:
Every business require different SEO strategy, depending upon the search behaviour of their target customers. Therefore, i-engage provides tailor-made solutions for different business under different subsets like:
- On-page SEO
- Off-page SEO
- Hyper-local SEO
- E-commerce SEO
- SEO for mobile apps
- SEO for voice search
- Youtube search optimization
SEO activities to improve ranking:
- Keyword research
- Metadata optimization
- Landing page writing and on-page optimization
- Blog writing and optimization
- Creating product descriptions
- Technical on-page site audits
- Site health checks
- Link structure and sitemap analysis
- Mobile optimization
- Q/A submission
- Link building
- Social media bookmarking
- Yellow pages listing
- Guest posting
- Schema marking up
- Review and citation management
- Image and media optimization
What does an SEO strategy consist of?
Website audit
The first step of journey to the first position is analysis and research.
It include fixing website errors, optimizing content, finding right keywords that attract traffic and measuring their competitive levels.Content planning
SEO is driven by content and quality content differentiate your website from competitors. This content will be then distributed among various mediums to get exposed to search engines quickly.
On-site optimization
Optimisation is a broad term that encompasses a number of operations performed over time. They are always tried and tested solutions that are guaranteed to benefit your website and your business.
Link building and other off page activities
From link submission to yellow pages listing, off page SEO activities include different operations that are decided on the basis of pre-analysis and audit reports. They are conducted to ensure organic traffic to your website.
Analysis & monitoring
SEO is not a mechanized operation, it require manual monitoring, analysis and revision of strategy every once in a while. Advanced tools and online systems are used to calculate the updates in rankings.
Our SEM Strategy and approach
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Search engine optimization of your website
Download our ebook on Search Engine Optimization
Here is a small guide on Search Engine Optimization that can solve all your queries. Also, it has some amazingly inspiring case studies that will provide you an overview of how brands are leveraging SERP rankings for generating organic traffic and potential leads.
Frequently Asked Questions about SEO
SEO stands for Search Engine Optimization that involves increasing the traffic to your website through organic search results. Major search engines like Google, Bing and Yahoo shows primary search results, in which content is displayed like web pages, audio, images, and video. Local listings are also shown and ranked on the basis of what that particular search engine considers most relevant to the search. In simpler words, SEO means making changes to your website design and its content that makes your website genuine and relevant to the search engine and it displays it on top of the search results page.
On-page SEO involves optimizing the content and design of individual web pages, so that it ranks higher in the search results page. This way, the website gains more relevant traffic. On-page refers to content as well as the HTML source code of the pages to be optimized, as contrary to the off-page SEO which involves links and other external signals.
The process by which you research about popular search terms or words that people usually type in the search engines is known as keyword search. After doing keyword search, you include those keyword strategically in the content of your website so that your content appears on the top on search engine results page.
Yes, it does help. When you have a blog page that is updated on a regular basis, with blog posts high in quality and relevant to your target audience, it can help your website appears higher on the search engine results page. Popular search engines like Google, Bing and Yahoo do not deliver the searches that contain outdated information. Websites that are updated regularly, and contain the topics relevant to the audience, are thrown at the top by every search engine as it finds the content fresh and worthy.
Some of the popular SEO techniques are mentioned below-
- Optimize your website to be mobile friendly- Most of the searches are done through mobile, and google recognizes this and uses this to put your website on top of the ranking. If your website is mobile friendly, there are chances that it appears on top.
- Focus on local SEO- People search for “near me” very often on the search engines, therefore focusing on local SEO becomes important so that your website appears in the “near me” results page. The main goal here is to let users find your business.
- Improve user experience- When visitors get the user experience they desire for, a seamless website design that can navigate them to what they are looking for, they naturally tend to spend more time on your website. If visitors are spending more time on your website, google recognizes this and helps in ranking.
- Link building- It is the modern SEO technique which is very popular. When your website has more and more quality backlinks, it ranks higher on the search results page. Search engines consider backlinks as a ranking factor so it ultimately helps.
- Meta data- Meta tags include meta descriptions and title tags, every content you post on your website should contain them. The description should be unique and able to describe what a page is about. Also, the titles should be unique.
Backlinks are a crucial part of your SEO planning. They are external links to your website, and helps in indexing your webpages correctly. Backlinks are an essential part of SEO process that helps search engine bots to crawl your website and rank it to the right place according to its content relevance and quality. It gives your website an authority on particular topic. Try to get as much backlinks as possible to improve your website’s ranking in search engine results page.
Link building is the process of connecting your website to other websites with a goal to secure a hyperlink to your webpages on their sites. If your business have a website, and it gets good quality links consistently (link building), then traffic gets increased on your website and it ranks higher. It requires good public relation skills, communication skills and creativity.
Including SEO in your business is important as it increases the business visibility and branding, when people search for your business, it should appear on top of the search engine rankings because most of the people are likely to click on the top results.
Chances are there that they go through your website and become a customer. It is a general mindset of people that they trust the websites more, which appears on the top. They think, “Google says this business is trustworthy so I should try it.” Also, SEO makes it possible to have a presence in front of those people who are looking for the products and services your business provides. It generates valuable and relevant traffic to your business, which is helpful in bringing leads.
It refers to the technique used to improve the position of your website in the search engine rankings. It has to do everything apart from the website design, unlike on-page SEO. It includes activities you can do beyond the design of your website. The activities can be link building, social media marketing and brand mentions. A successful off page SEO strategy can help your business in getting greater exposure, building brand credibility, increase in rankings and establish trust in the minds of your target audience.
Both are important for a business to attract visitors and bring new customers. It depends on the type of business you are operating, to use the technique. Both the SEO and PPC are legitimate sources of traffic. On one hand, where SEO means optimizing your website and its pages to rank higher in the organic search results, the other hand PPC means you have to pay for getting clicks to your website. SEO brings consistent results to your business, it brings more and more of organic traffic that stays for long, while PPC is for fast results which does not stay for long.
If you notice that your website traffic suddenly drops and there is a consistent decline in rankings, it means that you have received a google penalty. Google takes manual actions against websites with the help of their web spam team. Every month, thousands of penalties are reported. The spam team identifies a problem or issue with your website, due to which they take a manual action against you. In that case, check your webmaster tools to know the root cause behind google penalty.