Facebook-owned blockbuster messaging app WhatsApp has recently started giving a pop-up to its users informing about its newly updated privacy policies. WhatsApp is asking its users to agree to updated terms and policies in order to continue using its services.

The new terms and conditions of WhatsApp will commence from Feb 8, 2021. Users who wish to continue using this app after the mentioned date will require agreeing to the updated conditions. If you don’t agree, you cant use the app.
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What are the new privacy policies?

WhatsApp will now temporarily store the forwarded messages on its servers. The media that is sent along with the forwarded messages will also be stored temporarily.
WhatsApp will now share your data including your IP address, mobile device info, transaction data, account registration info, and info on how you interact with others with facebook and its other affiliated companies.
WhatsApp will now stop identifying your contacts that do not use the app.
WhatsApp will now keep track of your current location.
WhatsApp will now see your browser information, mobile network and signal strength information.
WhatsApp will now see your language and time zone information as well.

Whatsapp will start showing ads-
As per the new policies, WhatsApp will keep track of your personal information to show ads. The ads would not come in between your chats, but as a banner, it will redirect you to external websites. Just like you see ads on Facebook and Instagram.

Our take on this-
The change in WhatsApp policies is an excellent move for advertisers since they can effectively target ads now. WhatsApp has a massive number of users, and by tracking their info, it will be easier to send personalised ads.

Whatsapp can become your ideal tool to reach your target audience, build a meaningful connection, promote your brand and services and interact with your customers in real-time. The cherry on the cake is – WhatsApp is cost-effective, and you can get showing ads as quickly as possible. So what’re you up to? Give it a shot, and bring leads in a whole new and most straightforward way.

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