When it comes to facebook for business, many people wonder what can make their posts to catch most of the viewer’s attention. The basic rule to make a good facebook post is to generate engagement. If you are posting regularly and nobody is caring about what you are saying, then it’s the time to revamp your communication strategy.
While there is no specific formula to create a good facebook post, there are some good practices that you can follow to make your post more visible and engaging. Here are some quick tips, do check:
Stay Positive
If you spread positivity, it automatically gives a delightful feeling to viewers on seeing it. Try to create a post with positive tone, which excite or inspire your audience. People are more intended to like or share the post which contains a positive message.
Be informative
Even if you are making a post for a brand page or for an individual, make a post which lets viewer know about something. This may be to create anticipation or even to educate, if you are able to hold people to read something or by offering them something new, you have crossed more than half of eligibility criteria to be engaging.
Put a call to action
Do not leave your viewers empty handed. Not all the time, but at least when you are informing them. Leave a clue for them where they can figure out the rest of details. This can be easily managed with the help of a short-link or a verbal reference to previous incident.
Include an appealing media
It’s a known fact that posts containing videos and images are way more engaging than text-only posts. Try to include a visually appealing image with your post, not always a real photograph but a digitally designed image can work out too. Avoid low resolution pictures or images with too much of text in it. If you design images according to facebook’s dimension guidelines, it will make the best use of real-estate available, leaving less whitespaces. When posting as a brand, be consistent in typography and try to follow a fixed color scheme.
Be visible
Analyze and understand what your target audience is and how they behave. Every class of people has a different time of accessing facebook and different way of reacting at things, make sure to publish your post when most of your audience is online. If your post contain too much of information which require people to hold on for a minute to read, post them during their leisure time and not when they are in a hurry. Posting at random times will leave nothing but an abandoned piece of data on facebook servers.
Communicate
Make sure to keep an eye on people’s reaction over the things you have posted. Respond to their comments as quickly as possible. You can be witty or funny while responding to comments, because such replies encourage people to communicate more, and it gives them a feeling that they are talking to human driven page and not a robotic broadcaster.
These are some simple and easy to follow tips which you can keep in mind from next time you are designing a post for facebook. If you have some more ideas or tips to make a facebook post more engaging, do let us know in the comments below.
