Social media has redefined the way of marketing for all business and brands. The formulas to speak, react and respond have been altered. Small or large whatever size is your business, social media is your medium to connect with online and potential customers. Social media is indeed the most effective way to convert reader into subscriber, subscriber into fan and fan into a customer.
Taken in a generalized way, there cannot be a fixed pattern of social media marketing strategy. It varies with type of business and the purpose of efforts. But overall, there are few essential ingredients which nobody should ignore while preparing a social media marketing strategy. We list them below:
Understanding target audience
Social media usage and applications differs by geographical locations, age group and on the basis of general taste and trends. Taking examples and references from some other brands cannot always be a right way of creating social media strategy. One should always study and research over the target audience and their preferences, before getting started with digital campaigns.
Create crisp and effective content
Content is the king. What you speak online, decides your reputation. Content drives strategy, so take time to create a definite image of your end goal. All your campaigns, communications and messages should be on the lines to reach the end goal. Whether it is a facebook post or a blog article, your content should be expressive, insightful and interesting.
Know your platforms
Digital media is not limited around websites and facebook. It is now important to know about all the platforms where you can look for and engage your potential customer. Your digital strategy should be scaled over all those platforms which helps to expand the reach as well as to develop an image of omnipresent brand.
Keep communication consistent
When setting up media and content for different social media platforms, emails or website, make sure you follow a consistent way of pr11esentation and communication. Your brand and campaign should be easy to recognize no matter how large your target audience span is. Brand logo, color scheme, typography, iconography altogether makes your brand sophisticated, organized and expressive.
Keep it dynamic
Do not worry if you have to change your strategy after a period of time. Trends and behavior are dynamic and thus we also have to be. It is not necessary the same target audience respond to your communications the same way they did a month ago. Downfall in audience engagement is an alert to revise and re-design your strategy.
Keep engaging factor high
It is recommended to follow ratio of 70:30 which means out of all your digital media content 70% should be engaging and 30% should be promotional. Promotional content can bring you attention, but engaging content keep your followers entertained. Keep your audience involved in conversation rather than making them feel that they are being sold to.
Keep reading your analytics
Analytics, conversions, reports are the numbers that decide your performance. They reflect what you get in return to your efforts. Ignoring them can bring you in a lot of troubles anyway. Keep an eye on conversions, reactions and responses and document them well. Keep revising your plan of action on the basis of these factors on timely basis.
Leverage current trends
The best thing about internet is that it never sleeps. With this ever running attitude, the trends and inclinations of audiences change rapidly. If you keep a finger on pulse of hot topics, it would be easier for you to generate striking content which will not just makes your brand alive but also give a really good organic boost.
Above were few points that we believe are essential to be taken in account before preparing a digital media strategy.
In case you want to add up something, do tell us in the comments below.
