Mobile phones, applications and social media have become an integral part of the healthcare industry. New technologies allow surgeons to connect with its target audience in a direct way where they can communicate about their expertise directly to the audience. Surgeons are catching up on this trend and with the help of experts implementing marketing strategies to manage their reputation through referrals and reviews.
Images not only help to convert better but it also adds life to a website. Especially ‘before-after images’. These kind of images let the visitors know how good the results are and make the user experience better. This can actually make a visitor spend more time on the website. When people know your services are better and actually generating results the chances of conversion is higher. People usually look for the second opinion before opting for any treatment and these images perfectly work as the second opinion.
Visual data is the best way for site visitors to process information. Before-after images show your potential customers what exactly you offer in terms of services. They work well when you want to impress the visitor. It shows them how the treatment you provided worked so well for someone and how well it can work for them too. The gallery can actually convert your visitors into your customers by creating a connection. It shows your prospect where others came from and where they are now which boost up their confidence and trust for your service.
There are lot of things to consider while creating a before-after gallery. Some of which are mentioned below:
- Reduce file size before uploading to make the website lighter. Ideal dimensions should be between 1400 – 1600 px.
- Using JPEG file format is the best choice when it comes to optimization.
- Reduce the image quality to make the website lighter. Reducing quality doesn’t mean we have to compromise with the image quality, it means we are reducing the image size with same quality.
Conclusion:
Before-after gallery works very well when it comes to marketing. It helps in creating a solid connection with the target audience. If you want to learn more of how before-after gallery can work for you connect with us now!
