Internet not only changes the way people communicate it has transformed the businesses as well. The growth of digital marketing has transformed the retail industry.
Getting traffic on the website is just not enough, getting right traffic is the need of an hour. A savvy and forward-thinking digital marketing strategy is vital to the success of any retail business.
What experts have said –
“2018 is the year that social advertising grows up: more platforms will enter the market and formats like voice search will transform social ads.” R.J. Talyor, CEO, Quantifi.
Digital marketing allows businesses to reach new customers
80% of digital marketers think Facebook is an effective medium for small businesses since social media marketing and paid search have allowed retail businesses to reach more customers than ever before.
Retail marketers should put the customer first
Customers can more easily shop around to find the best value through eCommerce trading. With customer loyalty and repeat business being tougher to attain, retail marketers need to be smarter in using social media channels to directly connect with customers and provide tailored responses and service.
Customers’ purchasing behaviors are also being driven more by word-of-mouth references. In a recent study, 67% of consumers said that online reviews were “fairly, very or absolutely important” to their online buying decisions.
In another survey, 45% of respondents aged 18 and older said that reading reviews, comments and feedback on social media influenced their online shopping decisions. Retail marketers must focus on surfacing customer-generated feedback like positive reviews and testimonials through online channels.
Conclusion
Digital marketing for eCommerce has had a substantial positive influence on SME retail marketers. The smaller businesses are now able to compete with large companies in terms of customer reach online and driving leads.
If you want to be more diligent about defining your marketing objectives and measuring your results for your business through digital marketing, we can help. Connect with us today.
