The “cursed year” 2020 has seen marketers and brands spilling off to survive the unforeseen events that have been folding. No doubt, digital marketing has become a blessing for companies in this critical time. While the digital age had already changed the marketer’s lives and mango people to stay connected virtually and make sales, the coming year will mainly see it grow exponentially.
Here are the top 6 trends that all the marketers will take care of –
1. Automation
Marketing Automation is all about reducing human intervention and errors that can lead to opportunity loss of potential customer conversion. With internet whole world is the market place and the kind of volume one wants to target is possible only through automation. Try this to know how a buyer journey is full of amazing experiences when automation is introduced with intelligence.
2. Conversation commerce
Conversational commerce is nothing but converting the potential prospects into buyers with strategic conversation through chatbots. It eases the process for the buyer and gives him the convenience of not moving out of the platform. It is an advanced and modern form of e-commerce where brands communicate with consumers through live representatives and AI assistants and offer personalisation at its best.
3. Content, content and content
When they say “Content is King”, it really is. Internet is full of content. It is everywhere. All you need is understanding the psychology of your buyer and play with the words to make them complete the journey from seeing an ad to buying the product/service. Marketers never miss the opportunity to create exciting and unique content to engage their customers, be it is audio, video or image format.
4. Leveraging power of Influencers
Influencer marketing has seen a boom lately, and brands are cleverly leveraging the power and reach influencers has on their audience. Influencers are usually good at creating the content, and thus, their skill to entice the audience is way more than any organic content which a brand can create. They are best used for recommendation, unboxing, creating a positive mindset for the brand/ product or spreading word of mouth in huge number.
5. Hyper localisation
Every customer is important. The more importance you give to them, the more loyal they are to your brand. This science never fails. Hyper localisation is about taking the personal attributes like language, place, and culture of the customer in an account, and creating an advertising strategy that is personalisation focussed. With the geo-sensing and geo-fencing on digital media, everything hyper localisation is a seamless experience.
6. Mobile-first marketing
With almost 5 billion unique mobile users worldwide, mobile-first marketing is the hottest trend in digital marketing to look for in 2021. Every brand is concentrating on planning a marketing strategy that is more mobile-oriented, be it through apps, ads, web series, videos, reels or podcasts. The first interaction of a customer with any brand is always on mobile, and thus, it becomes an indispensable and top most in priority.
Tell us about your business plans for the year 2021, and we can together plan a digital marketing strategy that aligns with your goals.
