It’s a big day for Facebook video marketers and a win for viewers as well. Facebook has declared a change to the way they rank a video in the News Feed.
This will put importance on video completion rates. In other words, the timeframe your audience spends watching a video will affect how it shows up in the News Feed.
Let’s take a look at the details –
Facebook will alter how it ranks videos. It will give more weight to videos dependent on their originality, intent and viewing durations. This will influence how videos are disseminated across platforms like News Feed, Facebook Watch, and Facebook’s video recommendations.
Facebook says,
- It will prioritize videos that individuals seek out and return to repeatedly. It will add weight to videos that keep individuals engaged for at least one minute, particularly when those videos are more than three minutes long.
- It will place stronger limits on unoriginal content, including content that’s repurposed with little additional value.
- To help filmmakers adapt to the changes, Facebook has detailed its policies in new Video Best Practices guidelines.
- It is a way to show videos that people value and to help great video makers reach more people.
Final thoughts
While Facebook already utilizes these and other factors to rank videos, the most recent changes are intended to give quality, original content a boost.
The choice you need to make is how you’ll use it.
Furthermore, how this latest Facebook update will influence the type and length of video you make.
