As many of the other players in the digital marketing business might have noticed that posts reach and audience likes and engagement on Instagram has been going down for a while now. You must be wondering what has happened to the audience these days. Did they stopped using Instagram, or are they no longer interested in double-clicking on the posts to give it a like? But hey, it’s not your fault, here’s why-
For all those who don’t know this, Instagram’s latest update has brought a changed algorithm along with it. This new and updated algorithm isn’t the same as the previous one. This algorithm disappoints creators and marketers in every way, what we mean is, if the audience doesn’t engage with your content, Instagram is going to push back your content EVEN MORE.
Let’s have a look at how Instagram Algorithm works-
You post—shows it to 10% of your audience—they like, and comment—Instagram starts showing your posts to other users—audience engage with it—puts you on explore—your business grows.
On the other hand-
You post—shows it to 10% of your audience—they don’t like and comment—reduces your reach—you never grow.
Why is this happening?
The reason behind this new algorithm is that Instagram wants to promote its advertising system. The old algorithm supported bloggers and creators in getting maximum reach on their posts due to which they did not have to pay money to Instagram and use its advertising feature. The old algorithm helped creators in getting more reach organically, which is not the case now.
Instagram wants businesses to use their advertising feature and pay for it in order to get more reach and promote their products and services. This is the only reason why Instagram has come up with this new algorithm.
What can be done to avoid getting less reach?
Like, comment and share!
The audience needs to like, comment and share every content that interests them. If you feel connected, engaged with any post on Instagram, do not forget to LIKE IT. Your one double tap on the post is highly appreciated and is the most important step in Instagram’s algorithm to get the business growing. This is needed on the part of creators too; they should also do the same!
Help others
As a business, you should help other small businesses to grow. Repost their content if you like, engage with it, and share their work with your audience to let them know they are being appreciated and helped!
Interaction is the way out
As a business, try to engage with your audience. Reply to their comments, their DMs and let them know how special they are to you. That every like and comment they do, matters to you, and you are grateful for their SUPPORT!!
For more such social media tips and pro-strategies, follow us on instagram – instagram.com/iengageonline
