Why do many established businesses give so much importance to content marketing? Why do the experts suggest that incorporating content marketing in business strategy is a way towards success?
Content marketing is one of the best ways to attract the audience by educating them in the area in which they are interested in. It generates quality leads, increases engagement, sales, and ultimately leads to business growth.
A right content marketing strategy is responsible to give the business a kick start on the road of success. According to a survey report, 81% of organizations that were being surveyed told that they are focusing on creating content that can build loyalty and integrity with existing customers.
However, many companies are still not able to benefit from content marketing as they are stuck with outdated methods. Those methods are completely worthless if you are not getting the desired results and your business is not growing. You are probably using the wrong content marketing strategies and you need to change it.
Have a look at 5 new and modern rules of content marketing-
Headlines are everything
You might not realize it, but a headline can be the reason you’re losing the traffic. On average, 20% of those who read the headline will read your blog. What this means is, a good and catchy headline can increase traffic to your content by 100% and you can make a dramatic impact just by choosing a relevant, and attractive headline.
Keyword stuffing is history now
Keyword stuffing is a black hat SEO strategy that any modern business should not be using. rather, the businesses should focus more on using relevant keywords in a smarter way that can help them in crafting authentic content and attracts their target audience.
Don’t just post, engage!
Many companies do this mistake. They post their content and wait for likes, retweets, or shares. They keep waiting and waiting. Modern rule of content marketing says that you shouldn’t be just waiting after posting the content, instead try to engage your audience with it. Let them know your content is live, interact with them, design a social media strategy to attract visitors, and solve your audience’s queries.
Write on what everyone is talking about
Write news. Write on topics that are spreading like a fire, in which people are interested in. Do your research and find out what is the current buzz, gather facts and figures, and start writing on it. This way, people will automatically search for information on that particular topic and your content will come up to their rescue.
Guest post on other relevant websites is the key
Guest blogging is the new way of sharing your expertise and knowledge on other companies’ websites and establish your authority in that domain. It is like helping each other in growing and attracting the audience. Guest blogging is beneficial for both the parties- the guest blogger and the other website.
These five modern rules of content marketing can make it easier for businesses to build authority and better relationships with their customers. At i-engage, we follow these new rules to reach your marketing goals. We strive to create content that is relevant, and worthy. To stay on top of the digital marketing trends, follow us on Instagram – instagram.com/iengageonline
