Inbound marketing is a method created for attracting people towards the company or a product by creating a content which interests the target audience. This marketing technique mostly focuses on content creation, search engine optimization and social media marketing which helps potential customers find your business when they are ready.
In simple terms, inbound marketing is about content, attention, engagement, trust, and fulfillment. All of these elements have a single goal: to enable businesses connect with their potential customers and establish a channel of bi-directional communication with them that will lead to more sales.
Benefits of Inbound Marketing
Cost effective: Inbound marketing is a very cost-effective way to market your product and services. It is way cheaper than traditional outbound marketing. According to some researches, inbound marketing costs 62% less than outbound marketing and generates more leads. This is very important especially for the business that has small budget and wants to make efficient use of the money they spend on marketing.
Long lasting: As mentioned earlier, inbound marketing is all about trust and satisfaction. Techniques like SEO, blogging, email marketing and social media marketing used in inbound marketing takes time to work and show the desired results, but once established, provide good returns in the long run.
Reach: In traditional marketing the customers you reach out to may or may not be interested in the product or services you offer. However, inbound marketing leads reach out to you when they seek for your products or services. This marketing technique also allows you to expand your reach and target the right audience through various tools and mediums.
Immediate: When you provide all the required information regarding your product online and target the right audience you can generate immediate returns out of it. Inbound marketing is all about targeting the right people on right time with valuable content. Nowadays people are always keen to do some online research to learn more about the product or service. Your inbound marketing strategy should be created in such a way that it provides all the required information and leads to conversion.
Brand awareness: Marketing goals of business not only includes cost and sales but also brand awareness which benefits the business in the long run. You can utilize social media, quality blog posts, slideshows, infographics, PPC, SEO, to get your brand imagein front ofthousands of prospects and educate them about your company without them understanding that you are trying to ‘shape’ their opinion about your company.
In a nutshell, inbound marketing is here to stay. All the efforts to build traffic and get new leads are part of the inbound marketing process and the gains from a successful inbound marketing strategy are bigger than traditional outbound marketing and the ROI is higher.
