Expand your reach, get new visitors, and diversify your revenue streams
With a lot of options today, from PPC, display advertising, lead generation ads, website redirecting ads, promotion ads to in-app advertisements, and paid socials, your business can expand reach and get new customers.
i-engage makes it easy and we have helped many businesses grow by leveraging the power of online advertising. Online advertising is an effective way to reach more and more people, engage with them in the way they want, and make them your loyal customers!
A crucial aspect of your company’s branding strategy
As people are spending much time online rather than sitting in front of their TV sets, brands need to include online advertising in their branding strategy. With a variety of online platforms, you can advertise your brand in the best way possible.
Why i-engage for online advertisements
- i-engage is a digital marketing agency that can offer you tailor-made solutions to increase your brand’s visibility with a relevant online advertising strategy.
- i-engage is an experienced digital media marketing company with a traditional advertising background and expertise in consumer behaviour understanding and brand building. This gives an edge over others.
- We can help you in raising brand awareness and getting a diversified revenue stream by advertising online to your target audience.
- i-engage knows how to present your brand in the best way possible and promote it on the right platforms to increase the brand reach.
Inclusions of service:
Facebook and instagram ads
Facebook being the most popular platform, we promote your brand on Facebook universe for instant visibility boost. To target a younger set of audience, branding on Instagram is vital. You can tell your brand’s story and stay relevant with the help of our social media experts.
Google SERP ads
i-engage helps your brand to feature in sponsored search results and build authority over others. We help you in making your brand appear prominent in local community results.
Google display ads
i-engage uses deep market insights to study the search behaviour or your target audience and which websites they are likely to visit.
Youtube video ads
With YouTube having the same popularity as Facebook, we help your brand in building a presence here as well. Linkedin- Best platform for B2B marketing and professional networking. We help you connect with a specific set of audience with a high chance of conversion rates.
Our SEM strategy and approach
Let's connect and discuss online advertisements of your business
Download our ebook on Online advertisements for your business
Here is a small guide on Online advertisements that can help you understand the aspect in deep. Check how brands are leveraging the power of Online advertisements for business generation and branding.
Frequently Asked Questions about SEO
SEO stands for Search Engine Optimization that involves increasing the traffic to your website through organic search results. Major search engines like Google, Bing and Yahoo shows primary search results, in which content is displayed like web pages, audio, images, and video. Local listings are also shown and ranked on the basis of what that particular search engine considers most relevant to the search. In simpler words, SEO means making changes to your website design and its content that makes your website genuine and relevant to the search engine and it displays it on top of the search results page.
On-page SEO involves optimizing the content and design of individual web pages, so that it ranks higher in the search results page. This way, the website gains more relevant traffic. On-page refers to content as well as the HTML source code of the pages to be optimized, as contrary to the off-page SEO which involves links and other external signals.
The process by which you research about popular search terms or words that people usually type in the search engines is known as keyword search. After doing keyword search, you include those keyword strategically in the content of your website so that your content appears on the top on search engine results page.
Yes, it does help. When you have a blog page that is updated on a regular basis, with blog posts high in quality and relevant to your target audience, it can help your website appears higher on the search engine results page. Popular search engines like Google, Bing and Yahoo do not deliver the searches that contain outdated information. Websites that are updated regularly, and contain the topics relevant to the audience, are thrown at the top by every search engine as it finds the content fresh and worthy.
Some of the popular SEO techniques are mentioned below-
- Optimize your website to be mobile friendly- Most of the searches are done through mobile, and google recognizes this and uses this to put your website on top of the ranking. If your website is mobile friendly, there are chances that it appears on top.
- Focus on local SEO- People search for “near me” very often on the search engines, therefore focusing on local SEO becomes important so that your website appears in the “near me” results page. The main goal here is to let users find your business.
- Improve user experience- When visitors get the user experience they desire for, a seamless website design that can navigate them to what they are looking for, they naturally tend to spend more time on your website. If visitors are spending more time on your website, google recognizes this and helps in ranking.
- Link building- It is the modern SEO technique which is very popular. When your website has more and more quality backlinks, it ranks higher on the search results page. Search engines consider backlinks as a ranking factor so it ultimately helps.
- Meta data- Meta tags include meta descriptions and title tags, every content you post on your website should contain them. The description should be unique and able to describe what a page is about. Also, the titles should be unique.
Backlinks are a crucial part of your SEO planning. They are external links to your website, and helps in indexing your webpages correctly. Backlinks are an essential part of SEO process that helps search engine bots to crawl your website and rank it to the right place according to its content relevance and quality. It gives your website an authority on particular topic. Try to get as much backlinks as possible to improve your website’s ranking in search engine results page.
Link building is the process of connecting your website to other websites with a goal to secure a hyperlink to your webpages on their sites. If your business have a website, and it gets good quality links consistently (link building), then traffic gets increased on your website and it ranks higher. It requires good public relation skills, communication skills and creativity.
Including SEO in your business is important as it increases the business visibility and branding, when people search for your business, it should appear on top of the search engine rankings because most of the people are likely to click on the top results.
Chances are there that they go through your website and become a customer. It is a general mindset of people that they trust the websites more, which appears on the top. They think, “Google says this business is trustworthy so I should try it.” Also, SEO makes it possible to have a presence in front of those people who are looking for the products and services your business provides. It generates valuable and relevant traffic to your business, which is helpful in bringing leads.
It refers to the technique used to improve the position of your website in the search engine rankings. It has to do everything apart from the website design, unlike on-page SEO. It includes activities you can do beyond the design of your website. The activities can be link building, social media marketing and brand mentions. A successful off page SEO strategy can help your business in getting greater exposure, building brand credibility, increase in rankings and establish trust in the minds of your target audience.
Both are important for a business to attract visitors and bring new customers. It depends on the type of business you are operating, to use the technique. Both the SEO and PPC are legitimate sources of traffic. On one hand, where SEO means optimizing your website and its pages to rank higher in the organic search results, the other hand PPC means you have to pay for getting clicks to your website. SEO brings consistent results to your business, it brings more and more of organic traffic that stays for long, while PPC is for fast results which does not stay for long.
If you notice that your website traffic suddenly drops and there is a consistent decline in rankings, it means that you have received a google penalty. Google takes manual actions against websites with the help of their web spam team. Every month, thousands of penalties are reported. The spam team identifies a problem or issue with your website, due to which they take a manual action against you. In that case, check your webmaster tools to know the root cause behind google penalty.