5 Tips To Increase Website Traffic After The Google Update

Discover how to increase your website traffic after the latest Google update with these actionable strategies. Boost your online visibility and attract more visitors to your site.

The latest Google update has impacted many in the travel blogging community. Despite the challenges, we are inspired by the resilience and adaptability shown by bloggers.

While we can’t control Google’s algorithm, we can optimize our strategies to enhance our online presence.

These changes can sometimes result in a drop in website traffic, affecting your online visibility and engagement. However, by implementing strategic and proven methods, you can not only recover but also enhance your traffic and audience reach. In this guide, we’ll explore five powerful strategies that bloggers have successfully used to bounce back and even thrive after the latest Google update.

Here are five effective ways to increase website traffic after the latest Google update.

1. Use Pinterest As An Additional Search Engine

Many people think of Pinterest as a social media platform, but it functions much more as a search engine. Pinterest’s tools make it a fantastic way to get visitors to your website.

How To Get Started With Pinterest

1. Create a Business Account: Create a new business account or convert a personal account to gain access to business tools like Pinterest Business Hub and Pinterest Analytics, which allow you to monitor searches and keywords.
2. Craft a Catchy Bio: Write a catchy bio for your profile. If you have niche keywords you use on your website, include them here.
3. Claim Your Website: Claim your website to track whenever someone shares your website content on Pinterest. Additionally, it will automatically include your Pinterest profile and a follow button so you can attract more visitors.

How To Use Pinterest Like A Pro

1. Focus on Great Visuals: Pinterest is built around pictures, so having great visuals is critical. When you travel, snap many pictures and pick the best ones later. Use design tools like Canva to add text, create interesting layouts, and add branding elements.
2. Organize Your Content: Create boards to organize your content into categories, such as by destination or blog post type.
3. Conduct Keyword Research: Just like any other search engine, keyword research is necessary on Pinterest. Use business tools like Pinterest Trends, which lets you see keyword search volume and which pins are most popular for them. Use your selected keywords everywhere possible, including pin titles, pin descriptions, and board descriptions.

2. Keep Visitors Engaged With Email Marketing

Email marketing is important because you own it. Google can derank you, but your email list is always yours. Use this strategy to  build less volatile, consistent traffic instead of new traffic.

How To Get Started With Email Marketing

1. Choose an Email Marketing Provider: Select an email marketing provider.
2. Collect Email Addresses: Start collecting email addresses. Create a mailing list signup form with your website host and insert it at the end of posts to collect your readers’ information.

How To Use Email Marketing Like A Pro

1. Create a Lead Magnet: Entice readers to share their information in exchange for a lead magnet. Popular lead magnets in the travel blogging community are travel guides, ebooks, and itineraries.
2. Craft Engaging Emails: The goal of email is to get your reader onto your site. Keep your emails short and include impressive pictures and a clear link to your website. Leave them wanting more so that they click through.
3. Optimize Your Pages: Before sending an email directing traffic to one of your pages, ensure the page is set up to maximize revenue.

3. Add Your Content To Flipboard To Grab More Website Visits

Flipboard is an article curation website that lets users flip through articles from different publications, like magazines.

How To Get Started With Flipboard

1. Create an Account: Download the Flipboard app on mobile and create an account and profile.
2. Create Flipboard Magazines: These are topic categories that group your content (much like Pinterest boards). Add your blog posts to them from the magazine page on Flipboard or the Flipit Chrome bookmark.

How To Use Flipboard Like A Pro

1. Add Fresh Content: Add your fresh blog posts to Flipboard right after publishing.
2. Engage with Other Content: Add relevant content to your magazines that isn’t your own. Engaging with other bloggers’ content and maintaining new content in your magazines helps your reach.
3. Optimize Keywords: Include your target keywords in your magazine descriptions, post captions, and profile.

4. Get Discovered With Short-Form Videos On Social Media

Did you know 77% of travelers use social media when planning their trips? Get their eyes on your content with short-form videos   on platforms like TikTok, Instagram, and YouTube shorts. These platforms have algorithms to serve your content to people who   don’t follow you, making them ideal for readers to discover you.

How To Get Started Making Videos

1. Create Accounts: Create your accounts on YouTube, Instagram, and TikTok.
2. Download Capcut: Download Capcut, a free mobile app for video editing. It’s better than the in-app editing functionality, with pre-installed templates and effects.
3. Use Linktree: Create a Linktree account or an alternative. All three platforms make it difficult for users to leave and visit your site, so a place where users can go for all your links is necessary.

How To Make Short Video Content Like A Pro

1. Capture Engaging Footage: While traveling, keep video creation in the back of your mind. When you see eye-catching scenery or an interesting environment, be ready to capture it in video. Your video’s “wow” factor differentiates between a mediocre and a fantastic video.
2. Write Effective Captions: On Instagram, write detailed captions. On YouTube and TikTok, keep captions as brief as possible.
3. Use Multimedia Elements: Voice-over, on-screen text, and music are crucial to your engagement rate. You can add these with Capcut or in-app.
4. Select Standout Thumbnails: Pick your video thumbnails carefully. Make sure they stand out in a grid of other videos.
5. Keep It Short: Finally, keep your short video short. The ideal length for a Reel is seven to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Short 25 to 35 seconds.

5. Expose Yourself To New Audiences With Guest Posting

Having your writing published on another website gives you access to a whole new audience, making it an excellent strategy for   attracting new readers.

How To Start Guest Posting

1. Find Opportunities: Find places that accept guest posts. Many publications have open submissions that you can submit to. If you see a site that has guest posts but no open submissions, find their contact information and send an inquiry email.
2. Create a Pitch: Create a pitch by explaining your travel expertise and provide writing samples.

How To Guest Post Like A Pro

1. Understand Site Needs: When creating your pitch, understand the site’s needs. What content gaps do they have? Focus your pitch there.
2. Network Effectively: Organic guest posting opportunities arise if you take the time to network. Meeting and developing friendships with travel bloggers is a great way to share audiences.
3. Include a Clear Link Back: Create a clear link back to your blog and include a catchy description so readers will be enticed to read more of your content.
4. Strategize with Traffic Monitoring: Strategize by monitoring the traffic of potential sites with tools like SEMRush and pick the best option.

Engage With Us for More Insights

Navigating the challenges posed by Google updates can be daunting, but by leveraging these five effective strategies, you can increase your website traffic. Utilize the power of platforms like Pinterest, Flipboard, and social media, and strengthen your email marketing efforts. Additionally, expanding your reach through guest posting can introduce your content to new audiences. By staying adaptable and proactive, you can turn these challenges into opportunities for growth.

Let i-engage be your partner in success. Follow these expert tips and watch your traffic soar. Together, with i-engage by your side, we can navigate the digital landscape and achieve greater heights!

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