Niche targeting
Reaching the right buyers takes precision, not broad reach.
Done in-house, ties up your best people.
AI-supported B2B sales automation service
We build your B2B pipeline.Your team closes it.
A fully managed outbound sales service. We research the accounts that fit your business, reach the people who make buying decisions, and hand your team qualified prospects ready to close.
AIAI for research and scale
PFocused judgement and conversations
$Incentives based engagement
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Why outbound needs a system
Your best customers won't find you. You have to find them.
B2B buyers are a small, specific group inside a buying committee. Reaching them takes niche targeting, relevant messages and patient follow-up across channels.
Relevant messages
Every message has to fit the prospect's company, role and need.
Done by volume, builds your reputation.
Desciplined follow-up
Consistent contact across channels, measured and refined.
Runs on rules, measured by system.
How it works
Six steps from ideal customer to qualified handoff.
Select a step to see what happens and who does it.
01
ICP & market definition
Industries, company size, regions, buying triggers and target titles, checked against your best customers.
The operating model
Our experts run your outbound. AI supports the groundwork.
Strategy, judgement and every conversation stay with our team.
Strategy, ICP sign-off, message quality, prospect conversations, qualification and every handoff to your sales team.
Who this is for
Built for B2B teams selling into complex buying committees.
We work across sectors where the buyer is a group, not a single person.
Manufacturing & Industrial
Plant, procurement and operations buyers.
Technology & SaaS
Product, engineering and IT decision-makers.
Professional Services
Firms selling advisory, audit and consulting.
Healthcare B2B
Suppliers and services to clinics and hospitals.
Corporate Education
Training, L&D and upskilling providers.
Not sure if you fit? Tell us about your market.
Commercials
Pay a retainer. Stay for results.
The retainer funds the system. The incentive ties our earnings to qualified results.
Monthly retainer
$2,000 / month
Covers strategy, research, data, technology, outreach execution, nurture and reporting.
- Strategy and ICP sign-off
- Account research and data
- Technology and outreach execution
- Nurture and monthly reporting
+
Lead incentive
$100 / SQL
Paid only for SQLs that meet the agreed criteria. No SQL, no incentive.
- Our focus stays on quality conversations
- Not on activity volume
Billing terms
Retainer billed monthly in advance. SQL incentive billed monthly on the previous month's SQLs. Applicable taxes extra. Scope, channels, regions and reporting are confirmed in the engagement agreement.
What we bill as an SQL
A Sales Qualified Lead is a conversation worth your team's time.
We bill only when a prospect meets every agreed criterion. Open each one to see what it means.
ICP matchClear requirementIntro doneAsking for next step
Agreed in writing before launch. Leads that don't meet the criteria are not billed, and every SQL comes with a briefing your team can review.
The company fits your agreed Ideal Customer Profile: industry, size, region and buying triggers.
They have a confirmed need relevant to your offering, and you know what they are trying to solve.
A first conversation has taken place, so the prospect has engaged with us beyond a cold touch.
They ask for a quote, a meeting or samples. The prospect has signalled intent, not just interest.
Getting started
Live in three weeks.
Open each stage to see what happens.
W1
Discovery & ICP sign-off ⌄
Offer, markets, target titles and SQL criteria agreed.
W2
Build & setup ⌄
Account data, domains, messaging and sequences approved.
W3
Outreach goes live ⌄
Multichannel campaigns launch and first conversations start.
MO
Every month: report & optimise ⌄
SQLs, responses and learnings reviewed; targeting refined.
Next step
Ready to fill your pipeline with the right conversations?
Start with a 30-minute discovery call to map your ideal customer profile.
ICP and targeting strategy
Verified decision-maker data
SQL criteria agreed in writing
Leads that don't qualify are not billed
Thank you, we'll be in touch.
Your discovery call request is in. We'll confirm a 30-minute slot shortly.
FAQ
You might be wondering
Bring your offer, the markets you want to reach, the job titles you sell to, and examples of your best customers. If you already have SQL criteria, bring those too. We will agree the final criteria together on the call.
Regions are part of the ICP we agree during discovery. Scope, channels and regions are confirmed in the engagement agreement before launch.
We sync SQL briefings and activity to your CRM. The platform and fields are confirmed during the build and setup stage, in Week 2.
Yes. Every SQL reaches your team with a briefing, so the two work together. Handoff rules are agreed during discovery.
We process contact data only for the outreach agreed with you and handle it under applicable data protection law. Data handling terms are set out in the engagement agreement.
Notice periods and any pause terms are set out in the engagement agreement, so you know exactly what applies before the service goes live.